HI, I’M FRANNIE
I’m the Head of Marketing at Industry City, a 35-acre landmark creative campus on the Brooklyn waterfront. As a senior marketing leader based in New York City, I specialize in driving growth and visibility for large-scale commercial properties, retail destinations, and cultural experiences.
With over 17 years of experience across real estate, retail, publishing, and experiential marketing, I bring a unique blend of strategic planning, brand development, and cross-functional leadership. My expertise spans B2B leasing marketing, B2C retail and tenant marketing, PR, events, and integrated campaigns—helping complex organizations connect with audiences and scale effectively.
At Industry City, I oversee marketing for the property itself while also engaging with our 650+ businesses. A key part of my role is ensuring tenants tap into the full potential of the campus—whether through brand visibility, events, partnerships, or community programming—so that their presence and success are connected to the larger ecosystem.
When I’m not leading marketing initiatives, I explore generative AI, plan group travel adventures, and study French.
Check out my experience
